Reuters reports that Apple is looking into EV charging. Park to Spark™ welcomes Apple to the EV Infrastructure party. However, we caution Apple to avoid over-thinking EV charging. The article correctly sates:
The electric car industry has faced a chicken-and-egg paradox with the installation of charging stations. Property owners have been reluctant to install the stations before EVs hit the road en masse, and drivers are wary of buying EVs until charging stations are widely available.
We agree that this paradox is a challenge. We suggest that inexpensive EV charging strategies used in appropriate locations will solve this “paradox”. Please contact us to discuss how we can help you create and implement a Sustainable Mobility strategy that solves the chicken-and-egg paradox with more EV charging.