A big deal was made of Tesla’s Model 3 weekly production hitting 5,000 cars at the end of June. Green Car Reports and many other media outlets announced the milestone.

It makes sense to us that the milestone is important for both Tesla and, perhaps, the future of vehicle electrification. We believe that Tesla’s performance will be viewed by many as a barometer of the entire EV industry’s success (or failure).

The push for 5,000 for Tesla reminds us of one of Micheal Keaton’s best, if not acclaimed, movies: “Gung Ho“. In the movie, Keaton’s character makes a deal with his car plant’s foreign owners that his team of American autoworkers can produce 15,000 cars in one month. If they make it, the autoworkers will get a raise. If not, then the ownership group will close the plant and leave town. Catch the ending of the movie below. It’s a bit of a long clip.The first 5 minutes are great.
Gung Ho was really about a 1980s paradigm shift in American car making. It seems we may be on the verge of another such event with EVs.

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