08Sep/19

No Charge? Follow the Money

Park to Spark is agnostic when it comes to hardware products and suppliers. We love them all and have no allegiance to any brand or network. That’s how we can provide our clients the best analysis and recommendations.

So, we can’t really comment on the hardware or network from Volta Charging… At least not yet.

We do love Volta Charging’s concept of funding EV charging stations.

We admit that, at least early on, we can’t figure out how the EV hardware firms and site owners are making money. Very simple math for most charge sites appears to result in a 10 year payback for public charging. Each site’s system and setup vary so much that it’s hard to hit that number exactly. But, it takes a while to break even just on user fees and network fees.

Volta Charging has a different spin: Sell outdoor advertising on charge sites. We don’t know all of the details of their plan. We do know we like the concept of funding the cost of the charge site with advertising dollars. Humans love screens (you are reading this on one now). Connecting advertisers to EV charging sites will create new income sources to fund public EV charging.

At Park to Spark, we believe “sponsorship” of your Workplace EV Charging Solutions is part of an overall workplace charging strategy for your business. Please connect with us so we can discuss your strategy.

25Aug/19

Normal Now

Electrify America, LLC is bringing EV Ads to a channel near you. The “Old School” web site normalnow.com highlights how technology from the 1990s wasn’t always so easy to accept-just like EVs today.

This is a fun way to look at EVs as new technology that will soon be “normal” just like cell phones and emails and streaming TV shows. We look forward to seeing the build out of the Normal Now brand.

Please reach out to us here at Park to Spark to discuss how to accelerate EV adoption in your work place.

14Apr/19

Electric SUVs Finally

US auto sales have been driven by anything-not-a-sedan for years. Low gas prices and high profit margins have lead vehicle manufacturers to create desire for non-sedan vehicles. We car buyers have taken the bait-hook line and sinker. Car and Driver reports (LINK HERE) that the top 25 cars sold in the USA in 2018 were dominated by non-sedans.

Can ICE automakers take their success from convincing us that we all NEED an SUV/Pickup Truck/CUV/All Wheel Drive into even more profitable Electric SUVs?

Maybe. After all, getting more than 30 miles per gallon could be a fresh piece of bait for the gullible fish that have been happily swallowing the non-sedan hook for years.

Audi is throwing the first hook in the water. And, we LOVE the Ad.

Please Contact Us when you need help figuring out how to build an EV charging strategy at your workplace. Perhaps EV charging will be the right bait on your hook to make employees and customers happy.